Teachers College, Columbia University
The #1 Graduate School of Education, TC has a brand that is rooted in powerful history and looks towards the infinite possibilities of today.
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Art Direction, Brand Execution, Illustration, Motion Graphics, Digital & Print Design, Creative Ideation
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Encourage applications for Teachers College, Columbia University from the Office of Admissions.
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Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign Adobe Lightroom
Creation of animated stickers for Instagram based on enamel pins previously illustrated by Pretty Useful Co.
Ad campaign for Instagram and Facebook. First draft of options to explore how far to push the recent brand redesign.
Ad campaign for Instagram and Facebook with A/B testing of static, carousel and motion ads. Example of one carousel infographic ad shown below.
Email designs for prospective and admitted students for on campus and virtual events. Exploration of creative ideas below.
Illustration inspired by stained glass window as part of an effort to build larger brand library.
Swag designs including ideation and illustration for prospective and admitted students including pennants, keychains, friendship bracelets, stickers, and much more.
Campaign design for launch of open applications. Animation for email and posts for social.
Banner design for admitted students Facebook group. Animation for email.
Art Direction of photoshoot from scouting photographers, organizing shoot days and talent (55 students/faculty), directing on set and following through to post-production. Photography by Laura Barisonzi. More to come.
