The Golden Cage

A massive stateside debut from Swedish superstar, Camilla Läckberg, this book is an over-the top pyschological thriller that tells the story of a scorned wife of a billionaire and her plot for revenge.

PENGUIN RANDOM HOUSE

As a marketing designer in book publishing, the job starts when we receive the cover art. We delve deeper into the story, understand who our audience is or could be, find supporting imagery, determine typographic treatments and more while starting to design a standout campaign that flows throughout native and paid social, print advertising, banner ads, event promotion and more.

Digital Design, Print Design, Motion Graphics, Photography
Promote the author, sell the book, leave our audience wanting more.
Adobe Photoshop, Adobe After Effects, Adobe InDesign, Adobe Lightroom

Photography for paid Instagram. Spotify playlist/album cover for native Instagram.

Instagram Story cards in collaboration with influencers/bookstagrammers to create custom cocktail recipes to be paired with the book.

Amazon graphics featured on the book’s page including a banner and praise cards.

Banner ads showcasing praise, plot and popularity amongst sites and publications.

Tour cards.

Pre-publication back of galley book cover.

Digital reading guide published on Issue by Penguin Random House.